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Chicago, IL
Public Relations
Media Outreach ▪ Press Conferences ▪ Editorial Board Meetings ▪ Community Events
A Case Study
African-American Male Doctors Inspire Atlanta Youth With Stories of Perseverance
Challenge
Promote the 2018 Atlanta book tour of three African-American male doctors and former college classmates who wrote a book about their journey toward becoming doctors, “Pulse of Perseverance” *
Strategy
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Pitched media in Atlanta and the hometowns of the doctors
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Targeted media that appealed to African-American interests
Results
*Note: Yolanda Y. Harris provided these PR services as a consultant for Global 360 Marketing.
The cover of the book called "Pulse of Perseverance," written by the three medical doctors featured on the cover: Drs. Joseph Semien Jr., Pierre Johnson and Maxime Madhere
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